Pricing to Sell

The single most important aspect that will decide whether or not you will receive showing requests, and whether or not your home ultimately will sell is pricing.

Forget about what the house down the street sold for last year. Today is a very different market with literally 10 times the inventory rates of 1 ½ years ago. Prices have come down already between 11 and 20% over last year’s high (depending on type of property and location) and many experts agree that prices most likely will continue to decline before the market reaches a plateau.

Your home is only worth what a buyer is willing to pay for it. Put yourself in the buyer’s shoes. When in any given area 20, 30 or 50 similar homes are listed for sale, would you even consider a home that is not priced right? Homes are selling, and the ones that are selling are those that are priced properly. This is not a time to be greedy!

There are a number of online resources available you can use to help determine the value of your home. One of the best we found so far is www.Zillow.com, which gives you an overview of comparable sales to include both MLS and non-MLS sales.

Your Bravo Listing Specialist will conduct a detailed, Comparative Market Analysis (CMA) and discuss with you appropriate pricing strategies for your home. We will take into account both recent sales of comparables, as well as your current competition (similar homes listed for sale). In addition, we will conduct an updated market analysis monthly while your home is listed for sale with Bravo.